Older, more sophisticated consumers who are willing to pay more. It is a cola with coffee essence created for Would be people of different ages and gender, but they especially wanted to get the attention ofĬoca-Cola Blak: this product would appeal to males. This product was to focus on the people who are worriedĪbout their health, but at the same time want something sweeter. It is a sweeter version ofĭiet coke, but has vitamins and minerals. Sodas and worrying about their health, Coke introduced Diet Coke Plus. Zero its demographic segmentation would be gender and the age, in this case young men.ĭiet Coke Plus: Being the consumers are becoming more aware of the amount of carbonation in the It was an effective way to sell drinks to young men without using the word diet. Men didn’t want people to see them buying a diet drink, so they bought Coke Zero instead. The demographic segmentation would be gender and it would beĬoke Zero: More and more young people were interested in Coke Zero because it was a no calorieīeverage. This isīecause Diet Coke has an artificial sweetener called aspartame, which is actually worse for youīecause it can cause Alzheimer’s. The article states that Diet Coke has been marketed to women who want to lose weight. These products mostly targeted men between the ages of 18-34 whom were losing interest in coke.ĭiet Coke: I am a huge Diet Coke drinker, but I didn’t do it to lose weight like it says in the article. Coke Zero is 0 calories and it is for the men whom watch their calories.ĭiet Coke Plus for the health conscious people who are were getting away from carbonated drinks.Īdding vitamins were thought to be attractive for these kinds of people.Ĭoca-Cola Blak targeted sophisticated people who could spare a bit more on their drink and it cameįull Throttle Blue Demon aimed the Hispanic men. Having the diet name helps Coca Cola a lot to sell to women.Ĭoke Zero is targeting young men between the ages of 18-34. Women like to go on a diet once in a while and watch their dietsĪll the time. What types of demographic segmentation is each product’s marketing most likely to include? Describe the specific type of consumer that the Coca-Cola Company is targeting with each of theįollowing products: Diet Coke, Coke Zero, Diet Coke Plus, Coca-Cola Blak, and Full Throttle Blueĭemon.

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